Crafting a Portfolio in Technology and Creativity
Crafting a Portfolio in Tech and Creativity, aligned with authenticity and meaningful financial growth.
About
I share insights, stories, and lessons on crafting a timeless portfolio in technology, AI, and creativity, all aligned with authenticity, meaning, and financial growth.
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Takeaways
Takeaway 1: It takes time for your creations to be seen and for opportunities to come to you.
Takeaway 2: You never know when your next great opportunity will come, which is why giving, teaching, and sharing along the way means you're already crafting your future, aka, future proof.
After more than a year of consistently writing and sharing knowledge in AI, an exciting opportunity recently came my way.
It’s a reminder that showing up, creating value, and staying authentic in your work can truly open unexpected doors.
It’s the opportunity that I was invited to lecture on AI for a digital school.
Over the past year, I’ve been on a personal journey of recovering from burnout, reconnecting with my authentic self, and gradually rebuilding a career aligned with both meaning and creativity.
During this period of recovery, I began creating content, speaking publicly about AI, and coaching professionals on advancing their careers, navigating pivots, and upskilling in AI.
lecture on AI for a digital school.
Takeaway 3: Let go of perfectionism. You don’t need to be an expert to teach, lead, or share.
What you are is someone with lived experience, a unique lens, and a voice someone out there is waiting to hear.
Imperfect action creates momentum. And momentum builds mastery. Start where you are — and show up as you.
For example: my upcoming AI lecture
The curriculum
Building a Human-Centric AI Foundation and Exploring International Applications
Human-Centric AI—Foundations and Strategic Impact
Introduction to human-centricity in the AI era: principles, ethics, and the role of empathy and trust.
Overview of how AI is transforming marketing, business, and the workforce.
The importance of aligning AI with human creativity, decision-making, and organizational values.
Key AI technologies and tools reshaping marketing and automation.
Real-world examples of human-centric AI driving business growth and transformation.
AI in International Marketing—Global Insights and Market Analysis
How AI is adopted and applied differently across global regions: EU, US, and Asia/Southeast Asia.
In-depth market analysis: using AI for international market research, segmentation, and strategy development.
Understanding cultural, economic, and regulatory factors influencing AI-powered marketing.
Case studies: Successful AI-driven marketing campaigns tailored to local market needs.
Workshop: Leveraging AI tools to analyze, compare, and adapt marketing strategies for different international markets.
2. Designing AI-Driven Workflows with Agentic AI and Prompt Engineering
Agentic AI and Workflow Automation Across the Marketing Lifecycle
Overview of Foundational AI Tools, Techniques, and Use Cases
Introduction to key AI tools and agentic AI concepts relevant to marketing, sales, and CRM.
Survey of practical AI use cases at each stage of the marketing lifecycle, from awareness to loyalty.
Developing Effective Marketing Strategies and Aligning AI Tools
Learn how to develop marketing strategies that are tightly aligned with business objectives and customer needs.
Understand how to identify key marketing use cases, such as content creation, lead generation, personalization, campaign management, and customer engagement—and match them with the most effective AI tools and techniques for each scenario.
Explore frameworks for evaluating which AI solutions best fit specific strategic goals, ensuring technology adoption is purposeful and delivers measurable value.
Optimizing the Customer Interaction Cycle with Agentic AI
Learn how agentic AI and workflow automation can map, optimize, and personalize every stage of the customer journey.
Explore integration strategies for seamless workflows across marketing, sales, and CRM systems.
Examine how agentic AI automates routine tasks, adapts to context, and enables marketers to focus on high-value, creative, and strategic work.
Real-world examples: AI-driven optimization in content creation, advertising, lead generation, conversion, and customer engagement.
Designing Automated Workflows and Effective Prompts: Workshop & Practical Application
Designing AI-Powered Automated Workflows
Step-by-step process for designing AI-powered workflows for the full marketing lifecycle.
Identify automation opportunities and define where human oversight is most valuable.
Prompt Engineering for Marketing Automation
Prompt engineering: crafting effective prompts for AI platforms to automate and optimize content creation, campaign management, segmentation, and customer engagement.
Hands-on practice: Use leading AI tools to design prompts for each stage: research, content generation, lead management, campaign automation, personalization, and CRM engagement.
Workshop & Practical Application
Hands-on Collaborative Exercise: Design an end-to-end AI-powered marketing workflow using agentic AI, prompt engineering, and selected AI tools, from audience discovery and content generation to engagement and loyalty building.
Analysis & Optimization: Analyze and refine workflow designs, ensuring alignment with human-centric principles and business objectives.
Interactive group discussion: Share insights, solutions, and challenges encountered during the workflow design process. Exchange best practices for applying agentic AI and prompt engineering in diverse marketing contexts.
3. AI-Powered Storytelling with Data and Insights, Content Strategy Flywheels
Storytelling with Data and Insights, Powered by AI
Master the art of transforming analytics and business insights into powerful, human-centered marketing stories using AI.
Learn frameworks for integrating AI-powered storytelling with data and insights, developing your ability to influence leadership, stakeholders, and your audience.
Explore leading AI tools for data visualization, insight generation, and creative content production across formats (text, images, video, audio).
Workshop: Build a data-driven story for a marketing campaign, using storytelling with data and insights to engage your audience: from leadership and stakeholders to your brand and product audience.
AI-Powered Content Strategy Flywheels and Hyper-Personalisation
Design and implement AI-powered flywheel frameworks for content strategy, leveraging continuous data analysis, content creation, distribution, and feedback loops to drive ongoing growth and engagement.
Apply AI to create hyper-personalized content strategies, using segmentation, targeting, and dynamic content to deliver relevant experiences at every touchpoint.
Use AI analytics to track content performance, refine strategies, and fuel the flywheel, ensuring your content adapts and improves over time.
Case studies: Examine successful marketing flywheels where AI-driven personalization and data insights led to measurable business growth.
Workshop: Develop a personalized, AI-driven content flywheel for your brand, mapping out how data, insights, and automation power each stage of the customer journey, and share best practices for maintaining authenticity, brand voice, and ethical standards in AI-generated content.
Takeaway 4: Exploring something new in life can be a massive driver of growth.
At the same time, returning to what once lit up your soul whether it’s teaching, creating, or simply dreaming again, can bring you back to life.
Lecturing, for me, is both fun and meaningful. It brings together my expertise and the essence of what I love: sharing knowledge, empowering others, and building with purpose.
New things I’ve explored and Built in My Burnout Recovery Journey:
Founded a business (still pivoting, still learning. It’s real and challenging)
Built a personal brand through consistent content creation centred on purpose, not just “niching down”
Spoke at multiple global events across Europe and Asia
Connected with incredible people across industries, cultures, and countries
Rebuilt energy, mindset, and strategy to create a portfolio career moving beyond the single-track 9–5
What’s Next on the Journey
Restarting creative passions in music production and painting
Yes, this is where it all began with a deep passion for creativity.
I started painting at age 5, and by 10, I was already making music, singing, and exploring self-expression through different creative forms.Writing and creating content more consistently
Relaunching YouTube with a clear creative direction
More AI teaching and career coaching
Deepening collaborations and partnerships that align with purpose
If you're eager to learn, grow, and enjoy the journey, you're warmly invited to subscribe and follow along.
I’ll be sharing insights, lessons, and stories from my own path, and if you feel called to join the journey, you're more than welcome.
Stay tuned.
xoxo,
Grace
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