STORY MATTERS
I’m genuinely grateful you’re here — taking a moment, maybe with your favourite coffee or tea in hand, to get to know my story.
STORY MATTERS.
It’s how we connect beyond credentials, beyond titles.
It’s how we remember what truly moves us.
It’s how we turn experience into empathy, and identity into impact.
Multicultural across the UK and multiple Asian countries
I was raised across the UK and multiple Asian countries—including Hong Kong, South Korea, and Singapore.
I speak English, Korean, French, Cantonese, Mandarin, and Japanese, a cross-cultural background that allows me to connect deeply and lead with empathy.
Later in my career, my work is shaped by a deeply cross-cultural, multidimensional lens, grounded in empathy, emotional intelligence, and a global leadership perspective.
South Korea 🩷🇰🇷 shaped me authenticially and profoundly.
When you’re young, or even as you get older, immerse yourself in as many cultures and countries as you can. These experiences are priceless. They shape who you are and help you stay true to yourself for the rest of your life.
Shoutout to South Korea! 🇰🇷
South Korea shaped me authentically and profoundly. 🩷
It continues to influence how I think, work, and live today, especially through the values of 정 (Jeong) and 정성 (Jeongseong): treating people with heart and sincerity, with no expectation of anything in return.
I was lucky enough to live in South Korea, where I grew up, studied, and later began my creative journey as a Creative Director and Marketer.
When you're immersed in the environment, that's when true learning happens—language, knowledge, and skills that go far beyond what textbooks can offer.
Thank you, Korea.
Thank you, my beloved Korea University, teachers, classmates, and kind friends.
Thanks to diverse cultural experiences, my work is shaped by a deeply multicultural, multidimensional lens—grounded in empathy, emotional intelligence, and global leadership.
Creative journey began in South Korea 🩷🇰🇷
Later, I was fortunate to have the opportunity to collaborate with Hyundai, Kia, Samsung, Lexus, and over 10 global brands on product launches, art installations, storytelling, and brand campaigns.
Behind every 10-minute global performance were hundreds of hours of research, brainstorming, storyboarding, design, and hard work.
👉 2015, someday—just a small glimpse of the hundreds of hours of research behind it all.
Tough yet fulfilling moment:
creative direction, Hyundai MOTOR🇰🇷
I successfully connected the dots between an indoor high-tech drone performance and Hyundai’s latest car unveiling, creative installations, and branding.
After hundreds of hours of research, storyboarding, design, and a 72-hour, no-sleep stretch during installation, rehearsals, and the campaign performance in the international car show.
SINGAPORE 🇸🇬
Pharma Marketing Leadership
I moved to Singapore and made a strategic pivot into the pharmaceutical industry, where I led global marketing initiatives and cross-functional campaigns.
While there, I met incredible Singaporean locals and Malaysian professionals who shared their daily stories on commuting across borders between Malaysia and Singapore for work.
It was truly eye-opening and deeply resonated with me, especially as someone who values the lived experiences of people navigating life between cultures.
BACK TO HONG KONG🇭🇰
Brand Design & marketing
I made a strategic pivot into the finance sector, driving performance marketing and design across financial services.
After years of living in other parts of Asia, I never realised just how much I missed, and loved Hong Kong.
Shoutout to one of the most beautiful and vibrant cities in the world. There's truly no place like it.
Pfizer, hong Kong 🇭🇰
Global IT and Digital Project Lead
I led Pfizer’s IT and digital marketing projects, driving product sales across regions.
One of the biggest challenges in my career was managing time zone differences, often taking late-night calls in Hong Kong time with teams in the U.S. and Europe.
Combined with a heavy workload, it became one of the most demanding and defining assignments of my professional journey.
UNITED KINGDOM 🇬🇧
Regional Manager, ECOMMERCE
Moved back to the UK and transitioned into a B2C e-commerce British firm, focusing on regional growth.
Travelled UK and 30+ countries, discovering the beautify of culture, people, and the food.
Microsoft, UK 🇬🇧
Regional Marketing, Product, B2C & B2B
Pivoted into SaaS at Microsoft, leading B2C and B2B product marketing and driving eCommerce growth, managing the UK and Ireland regional growth.
Canon, UK 🇬🇧
Data Analytics & AI Project Lead
Led AI and data analytics projects, driving commercial profits, marketing optimisation, and strategic business growth through the use of AI and technological innovation.
Love the vibe.
FROM BURNOUT TO BREAKOUT
Coaching & Creation
Burnout after years of hardwork.
Learned how to stay true to self, and transformed through inner work.
I kept writing, journaling, and staying present.
That’s how I truly learned the meaning of “staying true to myself” and “living life to the fullest.”
Expanded world-wide coaching and mentorship as this is one of the , supporting professionals and leaders in career pivots, leadership development, and executive presence across Europe, Asia, and North America.
Global public speaking, coaching🌍
Personal brand, Entrepreneurship
Began my speaking journey by sharing knowledge and stories on global stages, delivering keynotes, joining panels, and chairing events across Europe and Asia, multiple times in person.
It all started with curiosity, a love of learning, and the excitement of taking on challenges I had never tried before.
This journey has not only allowed me to share insights and learn from others, but it has also led to securing client partnerships and building close, meaningful relationships, something I never imagined I’d do.
Along the way, I’ve connected with incredible, like-minded people across cultures, industries, and borders.
Key Projects
Current & Upcoming
[Current] Career Growth & Leadership Coaching
Continuing 1:1 and group coaching focused on strategic career pivots, leadership development, and authentic professional growth.
[Current] AI in Marketing Education
Teaching AI applications in marketing, automation, creativity, and product strategy through both live cohort-based sessions.
[Upcoming] Podcast, Interviews & Event Collabs
Open to casting guests to join podcasts, interviews, and events, centred on tech careers, thought leadership, multidimensional creativity, cultures, and innovation in AI, tech and business.
[Current] Speaking
International keynote speaker, moderator, and event chair, featured at global conferences across AI, Technology, MarTech, and Creative Marketing.
[Upcoming]
Collaborations on both the tech projects and creative projects at a global scale.
Tech projects: AI-enabled products
Creative projects: branding, design, video production, and/or music creation.
↓ GLOBAL WORK
I was fortunate enough have worked with leaders and professionals from next-gen start up, creative agency, to big tech & fortune 500 companies.
From crafting strategies and action plans, my work is not just about strategy, it's about delivering real results, built on deep empathy and leadership at a global scale.
The tech & creator newsletter
I share insights, stories, and lessons on crafting a full-stack AI marketing and portfolio career in technology, AI, and creativity, with freedom, authenticity, and financial reward.
↓ Join the journey with other growth seekers.
Selected Works
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Microsoft, Product Page Redesign, Product Ecosystem.
+48% increase in product conversion and tangible impact across Microsoft’s product ecosystem.
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Hyundai, Creative Direction & Experiential Art Installations
Creative direction on artistic expression and technological innovation - integrating indoor drone performances with product launches.
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Seoul City Government, Global Marketing & Branding
Global marketing strategy, campaign, and operations to reposition Seoul, South Korea, as a globally appealing and emotionally resonant city.
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AI Strategy League
Global studio for both the tech and creative projects.
Global hub for growth with impact through tech projects, creative projects, collaborations, and partnerships that drive real-world growth on a global scale. -
Coaching, Strategic Career Growth & Leadership
Coaching has been one of the most fulfilling projects in both my professional journey and personal life, supporting leaders and professionals to shine and thrive in their careers brings me deep satisfaction.
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Global Storyline: Tech & Creativity
The greatest thing is human stories, especially in today’s AI era.
An upcoming project will explore and storytell journeys in technology, creativity, and growth, reflecting the richness of who we are.
↓ I share everything I know
Collaboration
& Partnership
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you.