I’m a creative artist and tech professional with a multi-cultural background, raised across Europe and Asia, the UK, South Korea, Hong Kong, Singapore and more.
Throughout my tech career in product, marketing, and data, including roles at Microsoft, Pfizer, Canon, and SMEs, I’ve contributed to over $2B in revenue by blending high agency, creativity, and global insight with deep technical expertise.
Now, I've expanded into an entrepreneurial creator, coach, and creative director, sharing stories and teaching practical strategies and skills to help others navigate change and grow with confidence.
Fluent in English, Korean, Cantonese, and Mandarin, I’m passionate about how people live, work, and connect, drawing inspiration from everyday experiences and cultural nuances around the world.
Creative journey began in South Korea 🩷
My creative journey began in South Korea as a Creative Director and Marketer, collaborating with Hyundai, Kia, Samsung, and Lexus on product launches, art installations, storytelling, and brand campaigns.
Behind every 10-minute global performance were hundreds of hours of research, brainstorming, storyboarding, design, and hard work.
👉 2015, someday, a small part of my hundreds of hours of research.
Tough yet fulfilling moment: creative direction for Hyundai
In 2015, I successfully connected the dots between an indoor high-tech drone performance and Hyundai’s latest car unveiling, creative installations, and branding.
After hundreds of hours of research, storyboarding, design, and a 72-hour, no-sleep stretch during installation, rehearsals, and the campaign performance in Shanghai international car show.
Every pivot is hard.
I’ve navigated 10+ career and leadership pivots — across countries, cultures, industries, and roles across senior management, ICs, and entrepreneurship.
Every transition can feel overwhelmed, the uncertainty, the lack of direction, and doing it alone.
I’ve been here, and I want to help others move through it strategically, leverage resources to unlock clarity, confidence, and momentum that lasts.
HONG KONG 🇭🇰 ↼
Consulting
Launched career in global consulting, providing strategic professional services to multinational clients.
SINGAPORE 🇸🇬 ↼
Pharma Marketing Leadership
Made a strategic pivot into pharma, where I led global marketing initiatives and cross-functional campaigns.
HONG KONG 🇭🇰 ↼
Pfizer
Global IT and Digital Project Lead
͢ SOUTH KOREA 🇰🇷
Creative Director
Transitioned into the creative industry as a Creative Director and Marketer, working with Hyundai, Kia, Samsung, Lexus.
͢ HONG KONG 🇭🇰
Finance: Brand Design & Performance Marketing
Made a strategic pivot into the finance sector driving performance marketing and design across financial services.
Lead Pfizer's IT and digital marketing projects, driving product sales.
UNITED KINGDOM 🇬🇧 ↼
Microsoft
Regional Marketing, eCommerce
Pivoted into SaaS at Microsoft, leading B2C and B2B product marketing and driving eCommerce growth.
GLOBAL 🌍 ↼
Expansion in Coaching and Mentorship
Evolved from internal organisational coaching to world-wide coaching and mentorship, supporting professionals and leaders in career pivots, leadership development, and executive presence across Europe, Asia, and North America.
͢ UNITED KINGDOM 🇬🇧
eCommerce Regional Manager, Marketing
Moved back to the UK and transitioned into a B2C e-commerce tech company based in Britain, focusing on regional growth.
͢ UNITED KINGDOM 🇬🇧
Canon
Data Analytics & AI Project Lead, Marketing, eCommerce
Led AI and data analytics projects, driving commercial profits, marketing optimisation, and strategic business growth through the use of AI and technological innovation.
͢ GLOBAL PRESENCE & SPEAKING
Grace is an active international speaker, moderator, and community builder delivering speech across AI & Big Data, Digital Marketing World Forum (DMWF), and more global events online and offline in AI, Marketing, Data, Product, Leadership and Business Growth strategy for both B2B and B2C.
Grace is also the advisor for the the AI and Big Data Expo world series, across Europe, Global and North America, where she offers her continued support and insight to help shape the direction of the AI & Big Data Expo. She’s a true asset to the community and someone the organiser look forward to collaborating with again.
↓ PROJECT EXPERIENCE
Grace has worked with professionals from next-gen start up to big tech, and fortune 500 companies
From crafting strategies and action plans for leaders at startups to global big tech and Fortune 500 companies, Grace’s work is not just about strategy, it's about delivering real results, built on deep empathy and emotional resonance. You could be next to benefit.
͢ CULTURES
Rooted in her cross-cultural background, her has always been fascinated by how people live, work, and connect — learning from everyday experiences, values, and emotional nuance across cultures.
One of her lifelong practices is mind-mapping, which she use to deepen insight and design strategies through a truly interdisciplinary lens.
More about my recent reflections, story, and lessons learned.
Recent Reflections:
A Strategic Shift Toward Being Multidimensional
↓ I share everything I know
I share everything I know. Join my weekly newsletter to learn AI-powered marketing, product strategy, creative branding, design, entrepreneurship and more.
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