Strategic shift: BEING multidimensional
Strategic shift: BEING Multidimensional, cultivitaing real person brand with authencity and BEING multidimensional.
2024 - 2025
Transitioning from a corporate girl to an entrepreneur has been 10x more challenging than even moving and settling across continents.
And I mean that, having grown up, lived and worked across Hong Kong, the UK, South Korea and Singapore.
[Update] I wrote a specific post about the transition here >> link: What corporate never taught me: real-World lessons from entrepreneurship
Then, by embracing creativity, authenticity, and sharing my multidimensional self, I began to build something entirely new from scratch.
I founded a business. It was never easy, in fact, pivoting is real and difficult, and it still is.
I built a personal brand. A personal brand is not about chasing a niche.
Not like the gurus who keep repeating the mantra “NICHE down.”Instead, it’s about cultivating who you truly are your multidimensional self.
For me, it’s really about my cross-cultural identity, and the rich layers of experience I bring. I
t’s about what people say about me, not about summarising myself in a single sentence or being known for just one area of expertise.
Personal branding is defined by how others perceive you, not by reducing yourself to a one-line bio or a narrowly defined niche.
I’ve spoken on global stages multiple times, across Europe and Asia
It all began with fun and a love of taking on challenges and trying new things I had never done before.
This journey has not only allowed me to share insights and learn from others, but it has also led to securing client deals and building close, meaningful relationships, something I never imagined I’d do.I’ve connected with incredible, like-minded people across cultures, industries, and borders.
This is all rooted in my multidimensional self and cross-cultural background. I’ve always been fascinated by how people live, work, and connect, learning from everyday experiences, values, and emotional nuance across cultures.
That’s why my next global culture project is going to be so exciting: it’s something I truly want to do throughout my entire life.
Still going through trial and error
Of course, this journey was filled with trial and error, and if you’re interested in be part of this journey, welcome! Experiments led to exponential growth, in mindset, skillset, and toolset.
From barely sharing anything on social to now receiving love, support, and traction for my brand.
This transformation has been deeply personal.
2025: A Clear Strategic Shift and it’s okay, humans are bond to evolve.
Rational Reasoning
There’s always been debate about whether to build a founder-led brand or focus on growing a company brand. There is no definitive right or wrong answer, as I’ve seen incredible people succeed with both approaches.
In hindsight, I overestimated what I could build on the company or business side too early, especially without having yet regained the level of trust and credibility I once held while working at Big Tech and Fortune 500 companies.
So, I’m focusing on the 20%:
my existing experience, multidimensional authenticity, the great feedback I’ve received from people I’ve helped and supported, and resources, particularly those related to featured project work and coaching, which I deeply value in my coaching initiatives.These areas have already shown positive momentum and strong feedback and are clearly driving 80% of the outcomes.
Instead of pouring 80% of my time and energy into prematurely chasing high-ticket B2B AI transformation deals, I’m now leaning into simplicity, authenticity, and being myself, letting go of the need for control and allowing the next opportunities to flow in more naturally.
A strategic shift on:
Being authentically myself
I refuse to put myself in a box by only sharing content about what I’m already known for or what I’m considered an expert in. Instead, I’m committed to sharing what I’m truly passionate about across all dimensions of who I am. This includes what deeply aligns with my origin, my background, and my multidimensional journey. Check out: Overview of My JourneyCredibility
For me, credibility is about building trust by genuinely helping like-minded people and supporting them in achieving the outcomes they desire.Building a personal website here → [gracecheng.co] to share:
Featured Work Projects (2024–Present)
These are projects I’ve led and contributed to, and I’d love to share why I pursued them, what they involved, how I executed them, and the impact they’ve had.Coaching Project
This is the one I value the most. Coaching fulfils me deeply, and I feel immense joy in seeing how I’ve helped people navigate challenges, regain confidence, and thrive, whether in their careers, businesses, or personal lives.Global culture project (coming soon)
Showcasing and celebrating undervalued local cultures and heritages from around the world.
Mission: to make them seen, loved, and supported globally.
Rooted in my cross-cultural upbringing and a lifelong curiosity about how people live, work, and connect.
With a background in international leadership, creative storytelling, and strategy across Europe and Asia, I’m launching this initiative to bridge worlds through digital storytelling, local collaborations, and immersive showcases.AI Strategy League → [aistrategyleague.com]
AI Strategy League is a community and knowledge hub for professionals, creators, and founders who want to stay ahead of the curve.
We focus on applying AI practically in real work and ventures, helping you navigate the evolving landscape of technology, business, and creativity with clarity and confidence.
Our mission is to foster a modern ecosystem where individuals can explore, build, and grow with impact in the age of AI.In the long run, my vision would be we focus on:
Learn with Purpose:
Share insights, toolkits, and trend breakdowns on AI in business, marketing, and strategy
Thought leadership from builders, founders, and tech-savvy professionals
Practical takeaways from real-world projects and AI use cases
Build with Support
Resources to help you experiment with AI tools and build your portfolio
Creator-focused content on launching AI-aligned offers, products, and content
Case studies on automation, content generation, personalisation, and agent workflows
Grow Together:
Stories and open knowledge sharing;
Future opportunities for collaborations, showcases, and expert features
By separating these two brands, I’ve created clarity in messaging, streamlined operations, and unlocked scalable growth.
If any of this resonates, I’d love to hear your thoughts. Always open to feedback and conversation.
Personal Branding Impact on Relationships and Self-Awareness, takeaways from Grace Cheng.
Takeaways
A strategic shift can unlock long-term success. It’s not about doing more, it’s about doing what matters and letting growth compound by design.
Be open to pivot for sustainable growth. Think beyond linear progress, build with purpose, and create flywheel effects that scale systematically.
Branding is SO undervalued. By separating these two brands, I’ve gained clarity in messaging, streamlined operations, and unlocked scalable growth.
Cultivating credibility and trust has helped me:
Understand people more deeply, enabling me to create content in a more meaningful and intentional way—one that truly resonates with my audience.
Understand myself better, from the kind of people I genuinely enjoy working with, to the type of clients and audience I want to grow alongside, and the network I’m excited to build with.
With this clarity, I’ve been able to overcome the tendency to people-please, something I struggled with in the past because now I know I’m not here for everyone. I know exactly who I’m here to serve.
Creating content and solutions through services, adding value to the right people, and building personal credibility, trust, and brand identity has become a positive flywheel. It forms an ecosystem of impact and alignment and eventually, luck and support begin to flow back naturally.
I’ve never spoken so firmly about this takeaway until I truly experienced it over the past year—a wild rollercoaster that left me with no regrets.
What are your thoughts on pivoting? I'd love to hear your story. Feel free to share.
