Strategic shift: BEING multidimensional
I built a personal brand. A personal brand is not about chasing a niche.
Not like the gurus who keep repeating the mantra “NICHE down.”
Instead, it’s about cultivating who you truly are your multidimensional self.
For me, it’s really about my cross-cultural identity, and the rich layers of experience I bring. I
t’s about what people say about me, not about summarising myself in a single sentence or being known for just one area of expertise.
Strategic shift: BEING Multidimensional, cultivitaing real person brand with authencity and BEING multidimensional.
By separating these two brands, I’ve created clarity in messaging, streamlined operations, and unlocked scalable growth.
If any of this resonates, I’d love to hear your thoughts. Always open to feedback and conversation.
Personal Branding Impact on Relationships and Self-Awareness, takeaways from Grace Cheng.
Takeaways
A strategic shift can unlock long-term success. It’s not about doing more, it’s about doing what matters and letting growth compound by design.
Be open to pivot for sustainable growth. Think beyond linear progress, build with purpose, and create flywheel effects that scale systematically.
Branding is SO undervalued. By separating these two brands, I’ve gained clarity in messaging, streamlined operations, and unlocked scalable growth.
Cultivating credibility and trust has helped me:
Understand people more deeply, enabling me to create content in a more meaningful and intentional way—one that truly resonates with my audience.
Understand myself better, from the kind of people I genuinely enjoy working with, to the type of clients and audience I want to grow alongside, and the network I’m excited to build with.
With this clarity, I’ve been able to overcome the tendency to people-please, something I struggled with in the past because now I know I’m not here for everyone. I know exactly who I’m here to serve.
Creating content and solutions through services, adding value to the right people, and building personal credibility, trust, and brand identity has become a positive flywheel. It forms an ecosystem of impact and alignment and eventually, luck and support begin to flow back naturally.
