GRACE CHENG
Iām a creative artist and tech marketing leader, bridging technology and art to inspire and connect through marketing.
Join and get actionable insights in navigating the challenges of pivots and scaling growth with technology, strategy, story, and soul.
Hi, Iām Grace, raised across Europe and Asia, including the UK, Hong Kong, South Korea, Singapore, and Japan, where I speak English, Korean, Cantonese, Mandarin, and Japanese.
Iām a tech leader and creative marketer with 15 years of experience spanning creativity, tech products, marketing, and data.
I've held roles at companies like Microsoft, Pfizer, Canon, and various SMEs. Now, Iāve expanded into entrepreneurship as a creator and coach, specialising in leadership and career pivots.
All of my work, content, and perspective are deeply rooted in a multi-cultural and multidimensional background, shaping my empathy, emotional intelligence, and global leadership approach.
ā GLOBAL PROJECT
I was fortunate enough have worked with leaders and professionals from next-gen start up to big tech, and fortune 500 companies
From crafting strategies and action plans for professionals to leaders at startups to global big tech and Fortune 500 companies, my work is not just about strategy, it's about delivering real results, built on deep empathy and emotional resonance.












Selected Works
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Creative Direction, Hyundai
Led creative direction for Hyundaiās product unveilings and experiential art installations by integrating indoor drone performances with vehicle revealsābridging the gap between artistic expression and technological innovation.
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Global Marketing, Seoul City Government, South Korea
Proposed branding, global marketing strategy, campaign, and operations to reposition Seoul as a globally appealing and emotionally resonant cityāone that balances tradition with innovation, and individuality with community.
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AI Strategy League
A community fostering a modern ecosystem where individuals and businesses explore, build, and scale with AI, supported by resources for projects, relationship building, and mentorship.
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Coaching, Pivot & Leadership
Coaching has been one of the most fulfilling projects in both my professional journey and personal life, supporting leaders and professionals to shine and thrive in their careers brings me deep satisfaction.
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Global Storyboard: Cultural Nuances (Coming soon)
The greatest thing is human stories, especially in todayās AI era. Through digital storytelling, collaborations, and immersive showcases, the cultures and stories behind them can finally be seen, loved, and supported on a global scale.
ā I share everything I know
Hear their success stories with right support.
Yours could be the next.






More about my recent reflections, story, and lessons learned.